The Indian perfume and deodorant entity, ITC Engage has announced the young Indian batter, Shubman Gill as the brand ambassador for its newly launched Engage Intense.
Accompanying the launch, the 23-year-old has also been featured in a TVC, which is curated by Ogilvy India and directed by Vijay Sawant. In the TVC, Gill is seen sharing his journey of dedication, faith, and positivity through this visual and intense narrative.
The new range, Engage Intense displays a varied range of masculine deodorants, which accompany the intense spirit of dreaming big and performing well.
Sameer Satpathy, Divisional Chief Executive, Personal Care Business, ITC limited, said, “It is indeed motivating to witness the changing attitudes towards success and achievement. Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”
Shubman Gill, Brand Ambassador for Engage Intense, said, “I have huge respect for hard-earned success. I believe while hard-work and talent is interlinked, it is hard-work that often takes precedence. Performance is key and preparations to bring the A game always needs a lot of practice, patience and motivation. I am happy to partner with Engage to showcase this intensity that helps achieve the pinnacle of performance. I totally believe, jitni intense taiyaari, utna intense game!”
The brand ‘Engage’ was launched in 2013 under the umbrella of ITC, and it is one of the leading Indian perfume and deodorant brands. The company produces and delivers a wide range of perfumes and deodorants with different fragrances for both men and women. The newly launched Engage Intense comes in two variants – Black Skies and Green Turf.