spot_img

ISPL 2 attracts 15 million audience for first 11 games on JioStar Network

With the inclusion of an expanded structure, the ISPL presents an exciting chance for new owners to join the league and contribute to its extraordinary success story.

The Indian Street Premier League (ISPL) season 2 has attracted over 15 million audience on JioStar Network for the first 11 matches (as of January 31), with TV reach up by 32% from the previous season for live matches.

Building on its rapid success and broad reputation, the ISPL has also announced the addition of two more teams for season 3, significantly extending the tournament’s scale and grandeur.

The opening two weeks of season 2 featured tremendous action at Thane’s Dadoji Kondadev Stadium. Majhi Mumbai, owned by Amitabh Bachchan, were the first team to seal a postseason position after a dominating eight-game winning streak. Meanwhile, Falcon Risers Hyderabad, Srinagar Ke Veer, and Bangalore Strikers have joined Mumbai as the top four teams that qualified for the playoffs, which will begin tonight, i.e., February 12 and conclude on February 15.

Suraj Samat, League Commissioner and Core Committee Member, ISPL, said, “The viewership results are a testament to our commitment to establishing ISPL as a premier platform where players not only hone their skills but also gain nationwide recognition. Our partnership with JioStar reinforces this vision, as we continue to unearth exceptional talent from the streets and provide them with a professional stage in stadiums. Season 2 has delivered an immersive broadcast experience, captivating fans with thrilling performances and high-octane action.

“With the introduction of DRS, speed cameras, and other innovations, we are setting new benchmarks, positioning ISPL as the next feeder line for emerging Indian talent.”

Mallika Petkar, Head of Strategy and Business Development – JioStar – Sports, said, “ISPL celebrates the groundswell of support for cricket, expressed in the form of gali (street) Cricket. With this partnership, JioStar is committed to powering the overall cricket ecosystem by showcasing the democratised access to the game and building excitement for a wider universe of players. The talent pool for the tournament has been sourced from a nation-wide scouting program which allows brands to be activated across the thriving circuit of amateur participation and we hope to continue growing the pockets of passion every year.”

With the inclusion of two new teams and an expanded structure, the ISPL presents an exciting chance for new owners to join the league and contribute to its extraordinary success story.

Related Articles

Latest Articles