The Pakistan Super League (PSL) team, Islamabad United have announced a sponsorship pact with Tetra Pak and Jomo.pk for the upcoming edition.
Islamabad United have prolonged their partnership with Tetra Pak. The brand will prolong to be the official nutrition partner of this tournament’s most successful team. This development marked the fifth year of the partnership. Tetra Pak is one of the prominent food packaging and processing companies, with a focus on hygiene, nutrition, health, and the well-being of its consumers.
Ali Naqvi, the owner of Islamabad United, said, “As always, we are excited to have Tetra Pak on board as valued partners of the Team; in our 5th year of the partnership they are an integral part of the ISLU family! Tetra Pak’s focus on nutrition and health is an important cornerstone of sports development in communities and we hope to build on this facet of the partnership for the benefit of aspiring young athletes in Pakistan. Safe and healthy packaged milk is indeed important for the nutritional development of athletes, but for us as important is its role in the society at large.”
Awais Bin Nasim, Managing Director of Tetra Pakistan said, “Safe and healthy milk is the most ideal form of nourishment, especially to regain lost energy after a vigorous activity. This is why it is imperative that milk remains safe from bacteria and adulteration which is achieved with our six-layer packaging technology, that protect the nutritional integrity of milk without the use of any chemicals or preservatives. Our partnership with Islamabad United is a way of increasing awareness about the importance of safe and healthy milk consumption in our lives.”
Along with Tetra Pak, the two-time winners have also signed Jomo.pk as their official fashion and e-commerce partner.
On this new partnership Ali Khan Bajauri, CEO of Jomo said, “Jomo.pk is one of Pakistan’s fastest growing fashion and sports active wear e-Retailer, catering to thousands of sports and cricket fans across Pakistan. The passion, precision and persistence required on and off the field to become a two-time PSL Champion are characteristics shared by Jomo. We believe in the best or nothing, and that drives our success in everything we do.”
He also added, “We will strive to continually provide Islamabad and PSL fans with innovative and seamless opportunities to connect with the game, teams and players they love, and our partnership with ISLU is our key initiative to achieve this goal. Jomo as the official Fashion and E-commerce partner of Islamabad United is looking forward to celebrating the resilience of our nation and return of local and international cricket players to Pakistan.”
“We are delighted to partner with one of Pakistan’s foremost e-commerce organizations. This partnership allows us to reach as much of our fan-base as possible. Both our organizations believe in the supremacy of quality, and are aiming to bring international standards and practices to Pakistan. Having access to authentic merchandise is something that can only increase the involvement of our fans, and seeing Pakistan cricket as a whole move towards models which are prevalent around the world is heartening to see. Thus we do believe that this is an ideal partnership for us,” said Islamabad United CEO Ahsan Latif.
Islamabad United won the 2016 and 2018 editions and will look to lay their hands on the prestigious PSL trophy for the third time this season, which is starting from January 13. They will start their campaign against Karachi Kings in Karachi on February 16. In the previous week, Islamabad United also landed a partnership with Foodpanda.