One of the most followed Indian Super League franchise, Kerala Blasters, has renewed its sponsorship deal with Skyfoam Mattresses, one of the leading names in the bedding industry; as their principal sponsor for the upcoming ISL season. The sponsorship deal will see the brand logo being sported on the right chest of the team jersey.
As part of the deal, the brand will launch exclusive products targeting especially the fans of KBFC. The brand will also leverage exclusive rights such as usage of team logo, images of the team players, organizing virtual meet and greet with team players for fans and so on. The continuation of the sponsorship suggests that ISL is able to serve the expected value to the brands.
Lately, ISL has been gaining success, as a result of which, it is now seen by the brands as a growing platform for sponsorship purposes.
Nikhil Bhardwaj, owner of Kerala Blasters FC, said, “We are delighted to welcome back Skyfoam to the Kerala Blasters family. Sleep, comfort, and recovery is as integral for a footballer as it is for all of us to live a healthier life. We are happy to extend our partnership with Skyfoam, a company that best understands this. This long-standing partnership is proof of shared values between the two brands. Since fans will be supporting us from home this season, we look forward to extending the benefits of this partnership to our amazing and passionate fans who can now support us and cheer with great comfort!”
The upcoming ISL season is scheduled to take place in Goa, starting from the month of November. It is planned to be played behind closed doors in a bio-secure bubble, keeping in mind all the Covid-19 protocols.