The Indian Super League (ISL) has announced they are all set to welcome the fans back in the stadium for the first time in two years for the final of the 2021-22 season in Goa on March 20.
The ISL will feature its top two teams in the final, which will be held on Sunday at the Pandit Jawaharlal Nehru (PJN) Stadium in Fatorda, Goa, in what will undoubtedly be an extremely high drama contest that will have emotionally charged fans back in the stadium.
The ISL will earn through the gate revenue for the first time in two years as 100 per cent crowd attendance has been allowed in the stadium. Tickets on BookMyShow range between INR 99 and INR 150, so it is expected to be at least 60-70 per cent full.
The return of fans in the finals will provide a double benefit for Star Sports and other international broadcasters, as viewership will increase as well. When fans cheer and show their support for the players in the stadium, it always gets fans at home excited. Fans in the stadium represent the television viewers, which helps the latter get the feeling of being present in the stands.
Along with this, the return of fans to the stadium will also benefit the sponsors that are featured at the venue as even they will get a fair amount of exposure. Organisers have also decided to give the fans a chance to win a piece of ISL history with a commemorative ISL Digital Collectible of the final match ball, which will be available to all ticket-holders as part of the fan experience.
In addition, three lucky fans in the stadium will have the opportunity to win a brand-new Hero Glamour motorcycle through a contest. These moves will surely help brands to promote themselves in a greater way.
The PJN Stadium in Fatorda, which featured two back-to-back finals without fans, will be filled with the roar and chants. The most recent ISL game attended by spectators was the second semi-final of the 2019-20 season, which drew over 50,000 people to Kolkata’s Salt Lake Stadium.