Kerala Blasters FC has signed an associate sponsorship deal with Parimatch News. The deal will see the brand logo being sported on the right sleeve of the first team kit at KBFC. Apart from featuring on the kit, this deal will also give Parimatch exclusive access to the team’s intellectual properties for promotional events.
Parimatch News is a media organization that focuses on covering sports and esports. They focus on delivering high-quality sports coverage and cutting-edge analysis for all sports enthusiasts.
Japneet Singh Sethi, Market Lead of Parimatch News in India, said, “Joining forces with Kerala Blasters represents yet another high impact association for Parimatch News and offers yet more evidence of the brand’s trailblazing nature. At Parimatch News, we are constantly looking to outdo ourselves to ensure that we stay ahead of the pack. I remain confident that our association with Kerala Blasters will bring forth salience and further help make Parimatch News a household name.”
Nikhil Bhardwaj, Director of KBFC, said, “We are delighted to welcome Parimatch News, a dynamic and International brand, to our family. We are impressed with the brand’s commitment to football and sports globally and we look forward to working together and have a quality season ahead.”
Kerala Blasters FC has been successful in attracting sponsors during the testing financial situation. The new campaign of ISL is set to kick off in Goa on November 20. The whole tournament is set to take place behind closed doors in Goa, adhering to strict protocols of a bio bubble.