Denim brand SIN has declared its association with two major teams from the ongoing edition of the Indian Super League. ATK Mohun Bagan FC and Hyderabad FC are the two clubs that will be working with SIN during 2020-21 campaign.
SIN calls its market Young India and aims to flourish the idea of celebrating synergy through its collaboration with the two teams. Apart from these ISL associations, SIN earlier signed cricketer Hardik Pandya as its brand ambassador. Indian Super League season six is the first time that the SIN brand has associated themselves with any of the teams from the league.
Clothing Culture limited owns SIN denim. The Director of Clothing Culture limited Vijaylaxmi Poddar believes this season will be a game-changer for ISL teams and the Denim brand. Vijaylaxmi Poddar also said, “SIN is a brand that has always strived to create a dynamic new India and is all about being truly uber cool. We are elated to partner with two young and super vibrant teams that perfectly encompass the youthful fervor that we embody through our craftsmanship and reflect our corporate philosophy and love for the sport.”
A couple of days earlier, Hyderabad FC announced defender Adil Khan as captain for the season, ahead of Aridane Santana, Subrata Paul, and Joao Victor. Hyderabad will play their next game on November 28 against Bengaluru FC, while ATK’s next encounter is scheduled for today against East Bengal.