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ISL: Bengaluru FC signs flurry of sponsorship deals

Bengaluru FC (BFC) kicked off the Indian Super League 2020 on a disappointing note by fumbling a two-goal lead against FC Goa on November 22, taking one point from the first game of the season. Before the start of the season over the weekend, Bengaluru FC signed a flurry of sponsorship deals to strengthen their portfolio.

The Bangalore based franchise signed a one-year deal with Eat.fit. This deal will make Eat.fit has become the official food and nutrition partner of the Indian Super League (ISL) team. As part of the deal, Eat.fit will be creating a food range with BFC. The players of BFC are likely to be part of promotional events with Eat.fit.

Chennaiyin FC and Mumbai City FC have partnered with Dafanews for this season. BFC has also followed these clubs and extended the partnership with Dafanews. This agreement will make sure that Dafanews remains the club’s official news portal. As part of this deal, the sports news outlet will feature on the backside of the first team kit of BFC.

Finally, BFC has also reached an agreement to extend the sponsorship deal with Nissin. The fast-food brand will remain the official noodles sponsor of BFC during the 2020/21 campaign. BFC announced the renewal contract on social media platforms before the game on Sunday.

ISL clubs have to work hard off the pitch to secure sponsorship deals this year as the pandemic has affected various industries and brands. They have already dealt a major blow in revenue as games are being played behind closed doors in Goa.

Securing deals for the new season has become difficult since brands are unlikely to get involved in lucrative deals. Kerala Blasters FC have done well to secure several deals under their belt this campaign, while a late dash from BFC shows that ISL teams are slowly becoming improving their brand value. BFC will be looking to get the first win of the season when they face Hyderabad FC on November 28.

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