Kerala Blasters FC, a leading Indian Super League (ISL) club, have strengthened their commercial portfolio by partnering with UpUrFit, an India-based sports and fitness firm.
With this deal, the brand has been named as the club’s official pain relief & recovery partner.
The association will see UpUrFit provide improved recovery and pain management solutions to the club’s players throughout the campaign. With the increased physical demands of top-level football, recuperation has become an essential component of performance, and the partnership aims to keep the squad match-ready throughout a demanding season.
As part of the cooperation, UpUrFit’s branding will appear on the Kerala Blasters’ digital platforms and select matchday assets, and the brand will engage fans through activations and content initiatives. The agreement underscores the club’s ongoing efforts to partner with health and wellness-focused businesses that match its high-performance atmosphere.
The cooperation demonstrates Kerala Blasters’ dedication to player well-being, recuperation optimisation, and long-term competitive performance in the Indian Super League.
Along with these two brands, the club has also signed partnerships with Britannia 50-50 Cheeze Dipped, Aster Medcity, White Gold Money, Wellbeing Nutrition, Bisleri, Fazyo by Kalyan Silks and Pizza Hut India.
