Kerala Blasters FC, a leading Indian Super League (ISL) club, have expanded their commercial portfolio by signing partnerships with Britannia 50-50 Cheeze Dipped and Aster Medcity.
Britannia 50-50 Cheeze Dipped, a prominent snacking brand from Britannia Industries, has joined the Blasters as an official associate partner. The association is intended to centre on fan engagement initiatives, matchday activations, and digital campaigns geared at interacting with the Kerala Blasters’ devoted fan base. The collaboration between a major FMCG brand and one of India’s most popular football clubs highlights the ISL’s expanding commercial appeal.
Meanwhile, Aster Medcity has been announced as the club’s official medical partner. Through the cooperation, Aster Medcity will provide complete medical assistance, sports science knowledge, and healthcare services to the players throughout the season. With athlete welfare and performance management becoming more essential in professional football, the partnership strengthens the club’s commitment to sustaining high levels of fitness and recuperation.
Built on care. Driven by excellence ⛑️
— Kerala Blasters FC (@KeralaBlasters) February 17, 2026
We welcome Aster Medcity as our Official Medical Partner 🏥💛#KeralaBlasters #KBFC #YennumYellow pic.twitter.com/Fa5WPekMMT
With these additions, Kerala Blasters FC continue to diversify its partnership portfolio, combining consumer brands with essential performance-focused collaborations as they prepare for a challenging ISL season. Along with these two brands, the club has also signed partnerships with White Gold Money, Wellbeing Nutrition, Bisleri, Fazyo by Kalyan Silks and Pizza Hut India.
The Blasters have begun their ISL 2025-26 season with a loss against Mohun Bagan Super Giant (MBSG) in the season opener. Thus, the unit will want to make a comeback in its next game against Inter Kashi FC on February 28.
