Northeast United FC, headquartered in Guwahati, Assam, is a prominent professional football club that has made a significant impact on the Indian Super League (ISL) since its inception in 2014. The club’s home ground is the iconic Indira Gandhi Athletic Stadium.
Northeast United have consistently showcased their competitive spirit in the ISL, delivering several memorable seasons and establishing themselves as a formidable force in Indian football. The team’s intense rivalry with Kerala Blasters FC, fueled by geographical proximity and competitive zeal, adds an extra layer of excitement to their matches.
In a historic milestone, the Highlanders clinched their maiden major trophy by winning the prestigious Durand Cup in 2024, just ahead of the 2024-25 ISL season. This victory marked a significant turning point for the club, demonstrating its growing stature and ambition.
Northeast United’s success has been significantly propelled by a robust network of sponsors who have played a pivotal role in supporting the club’s growth and development. These sponsors have provided invaluable financial backing, enabling the club to invest in top-tier talent, state-of-the-art infrastructure, and innovative strategies.
Principal Partners
NorthEast United FC have forged a strategic partnership with Meghalaya Tourism, aiming to promote the state’s natural beauty and rich cultural heritage. This collaboration has made Meghalaya Tourism the club’s official principal partner, supporting the team’s endeavours on the field while showcasing the state’s untapped tourism potential.
NorthEast United FC have joined forces with Coal India Limited, the world’s largest coal producer, to promote football development in the region. This partnership leverages Coal India’s resources and expertise to support the club’s infrastructure development, youth programs, and community outreach initiatives.
Club Partners
To enhance player performance and well-being, NorthEast United FC have partnered with ATX Nutrition. The club’s athletes benefit from high-quality supplements and nutritional expertise provided by ATX, optimising their recovery, energy levels, and overall health.
NorthEast United FC prioritise player well-being through a partnership with Dignity Health, a renowned healthcare provider. Dignity Health’s expertise in sports medicine and injury prevention supports the team’s performance and minimises downtime due to injuries.
Official Partners
Awesome Assam
Celebrating Assam’s rich culture and heritage, NorthEast United FC have partnered with Awesome Assam. This collaboration aims to inspire young talent in Assam and elevate the region’s profile on a national and international stage.
Led by Bollywood actor John Abraham, JA Entertainment has partnered with NorthEast United FC to elevate the club’s profile and engage with fans. Its expertise in marketing, content creation, and event management has strengthened the club’s brand value and fostered a deeper connection with supporters.
Official Pitch Partner
To ensure a top-notch playing surface for players and fans, NorthEast United FC have partnered with ST&GE, a global leader in sports turf and ground maintenance. ST&GE’s expertise in innovative turf solutions and advanced maintenance techniques contributes to optimising the pitch conditions and promoting a culture of excellence within the club.
Official Kit Partner
NorthEast United FC have solidified their commitment to excellence by partnering with Trak-Only, a renowned sports apparel brand. Trak-Only provides the club with high-quality jerseys, kits, and training gear, enhancing the team’s performance and strengthening their connection with fans.
Official Hospitality Partner
NorthEast United FC have partnered with Click Hotels to elevate the hospitality experience for players, staff, and fans. This collaboration solidifies Click Hotels as the club’s official hospitality partner, providing exclusive access to premium accommodations and services.
Official Pouring Partner
NorthEast United FC have partnered with Hydros, a renowned beverage brand, to promote a healthy and hydrated lifestyle among their fanbase. Hydros’ commitment to quality and sustainability aligns with the club’s values and provides refreshing beverages to players and fans.