East Bengal FC, founded in 1920, is more than just a football club; it’s a cultural icon of Kolkata. With a rich history spanning over a century, the club has been a dominant force in Indian football, captivating fans with its passionate supporters and unwavering spirit. The Red and Gold Brigade’s legacy is built on a foundation of excellence, marked by numerous domestic and international titles, most notably the record 39 Calcutta Football League championships.
One of the most iconic aspects of the club’s history is its intense rivalry with Mohun Bagan Super Giant. The Kolkata Derby, as it’s known, is one of the most passionate and celebrated sporting rivalries in the world. The matches between these two clubs often draw massive crowds, creating an electrifying atmosphere that is unmatched.
East Bengal’s journey to success has been supported by a strong network of partners who have played a crucial role in providing the club with the resources and support it needs to thrive. Here are some of the key partners that have contributed to the club’s growth:
Principal Sponsor:
Emami: A leading Indian multinational conglomerate, Emami has been a steadfast supporter of the Kolkata giants. Its sponsorship has provided the club with significant financial resources to strengthen its operations and invest in player development.
Associate Sponsors:
Boroplus: A well-known Ayurvedic brand, Boroplus has been associated with the Bangal Brigade for several years. Their sponsorship has helped promote the club’s brand and reach a wider audience.
Emami Fair and Handsome: This popular men’s skincare brand has been a valuable partner of the Red and Gold Brigade, providing financial support and contributing to the club’s marketing efforts.
Zandu: A renowned Indian pharmaceutical company, Zandu has been involved with the Kolkata giants as a sponsor, offering healthcare support to the club’s players and staff.
Mantra Masala: A leading spice brand, Mantra Masala has partnered with East Bengal FC to promote the club’s brand and reach a wider audience.
Emami Healthy & Tasty: This cooking oil brand has been a sponsor of The historic East Bengal team, emphasising the importance of health and nutrition in sports.
Himani Best Choice Soyabean Oil: A popular cooking oil brand in India, Himani Best Choice has been a sponsor of the Kolkata giants, providing essential resources to the club.
Emami Realty: A real estate developer, Emami Realty has been a partner to the Bangal Brigade, contributing to the club’s infrastructure and development.
Official Kitting Partner:
Trak-Only: A sportswear brand, Trak-Only has been the official kitting partner of the Red and Gold Brigade, providing high-quality athletic apparel to the club’s players and staff.
Official Hydration Partner:
Limca Sportz: A refreshing beverage, Limca Sportz has been the official hydration partner of East Bengal FC, ensuring the players stay hydrated during matches and training sessions.
Official Voice Partner:
92.7 BIG FM: A popular radio station, 92.7 BIG FM has been the official voice partner of East Bengal FC, providing the club with valuable media exposure.
Official Medical Partner:
AMRI Hospital: A renowned healthcare institution, AMRI Hospital has been the official medical partner of the Kolkata giants, providing medical support to the club’s players and staff.
Official Ticketing Partner:
BookMyShow: An online ticketing platform, BookMyShow has been the official ticketing partner of the Bangal Brigade, making it easier for fans to purchase tickets for the club’s matches.
Official Snacking Partner:
Bingo Tedhe Medhe: A popular Indian game, Bingo Tedhe Medhe has been the official snacking partner of East Bengal FC.