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ISL 2024-25 Sponsors Watch: Bengaluru FC

BFC's star-studded squad, including Sunil Chhetri, Rahul Bheke, Jorge Pereyra Díaz, and others, have increased the side's popularity along with its commercial value.

The Indian Super League (ISL) team, Bengaluru FC have begun the 2024-25 season on a high note, with two out of two wins already. The side is currently second on the points table and will aim to sustain its position for the longest time during the season.

Despite their reputation for outstanding playmaking on the field, the Blues have struggled to get to the top of the table in the past several seasons, which have been disheartening.

The JSW Group-owned team was founded on July 20, 2013, and a few months later, in September 2013, it debuted in its inaugural I-League season. The team is among the best professional teams in India, offering age-group football and a suitable development system. Over the years, the side has achieved numerous titles like the I-League, ISL Cup, Durand Cup and more.

The team’s star-studded squad, including Sunil Chhetri, Gurpreet Singh Sandhu, Édgar Méndez, Rahul Bheke, Jorge Pereyra Díaz, and others, has increased its popularity among fans. This also increases the side’s commercial value. Ahead of their match against Mohun Bagan Super Giant, let’s take a look at the Bengaluru FC sponsors for the current ISL season:

Principal Sponsors:

JSW Group: JSW Sports, founded in 2012, is the sports subsidiary of the JSW Group, a significant Indian conglomerate. With a purpose to promote a strong athletic culture in India, the sports body has played an important role in managing and sponsoring professional teams from various sports leagues.

Puma: Established in 1948, Puma is well-known for its sports clothing, accessories, and footwear. The German company aspires to enable athletes reach their greatest potential via innovation and performance technologies. In addition to its collections focused on sports, the company is well-known for its fashionable casual clothing.

White Gold Money: White Gold, one of South India’s leading gold buyers, is committed to offering excellent customer service and dependable gold purity reports. With over 50 locations throughout Karnataka, Tamil Nadu, and Kerala, the brand’s dedication to truth and honesty is unmatched. White Gold only employs industry-standard spectrometers that are never altered.

Associate Partners:

Quest Global: Quest Global, established in 1997, is a global leader in engineering research and development services. With an emphasis on resolving challenging technical issues, Quest Global has established itself as a reliable partner for organisations globally. The organisation works in 18 countries and employs more than 20,000 devoted workers.

Bisleri: Bisleri, a renowned beverage brand, has joined Chennaiyan FC as the official hydration partner. This partnership will ensure the club’s players and staff have access to high-quality drinking water throughout the season, contributing to their performance and well-being.

Dr. Luxur: Dr. Luxur is an established company that specialises in ergonomic gaming and business chairs. Its products are designed to give optimum comfort and support, especially for individuals who spend extended periods of time sitting. Dr. Luxur chairs, which have adjustable armrests, lumbar support, and high-quality materials, are popular among both gamers and professionals.

Radisson: Radisson Hotel is a well-known multinational hotel brand that provides elegant lodgings and great facilities. Radisson hotels are known for their modern design and exceptional service, providing tourists with a pleasant and delightful stay all over the world.

Other Partners:

TOIT: TOIT was established in 2009 and has its headquarters in Bangalore. It is owned and run by pH4. The firm operates manufacturing and hospitality facilities in Parwanoo (Himachal Pradesh), Sanaswadi (Maharashtra), Bangalore, Mumbai, and Pune.

Jockey: Jockey International, Inc. is an American manufacturer and retailer of men’s, women’s, and children’s innerwear, sleepwear, and athletic wear. Jockey, founded in 1934 and based in Kenosha, Wisconsin, created the first men’s Y-Front short, which is now a recognised trademark in 120 countries.

EasyBites: EasyBites is a network of fast food restaurants in Bangalore, India, operated by Hotel Empire. They provide burgers, chicken buckets, veggie sandwiches, smoothies, and other options.

Olio Pizza: Olio Pizza is noted for its authentic Italian-style pizzas created with fresh, high-quality ingredients. The pizzas have a crispy, charred crust and abundant toppings of natural cheese. The brand is well-known for its San Marzano tomatoes, which are imported straight from Italy.

Bangalore Baptist Hospital: Bangalore Baptist Hospital (BBH) is a private, non-profit hospital managed by the Christian Medical College in Vellore. It was founded in 1973 by the Southern Baptist Convention’s Foreign Mission Board.

Fast&Up: Fast&Up has quickly established itself as a renowned sports nutrition brand since its inception in 2015. The Mumbai-based firm is dedicated to scientific formulation and ethical methods to fulfil athletes’ changing demands.

Gold’s Gym: Since its inception in India in 2002, Gold’s Gym has pledged to provide fitness to every part of the country. The brand has 140+ gyms in India and has received multiple awards for excellence. Gold’s Gym has expanded its fitness profile to incorporate all of the latest equipment and products, making it the best in the industry.

ACT Fibernet: ACT Fibernet is India’s top fiber-based broadband provider. The organisation provides high-speed internet access to homes and businesses throughout India. The internet service provider is dedicated to providing its clients with a dependable and affordable internet experience.

Radio City: Radio City 91.1 is a renowned Indian radio station that was established in 2001 as the country’s first commercial FM station. They broadcast a combination of Hindi, English, and regional music in several cities, including Delhi, Mumbai, Lucknow, and Bengaluru.

IndigoMusic.com: IndigoMusic is an international radio station network based in Bangalore and Goa. It was established on September 19, 2006.

StepOut: StepOut is a sports technology business that offers performance analytics and scouting tools for football and other sports. StepOut’s objective is to make comprehensive performance analysis and scouting tools available and affordable to athletes at all levels.

Licensee Partners:

In this category, the unit has included Rescript.in, The Drip co., The Case Factory, Valiente, and Elemnt Sports Science.

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