The Indian Super League (ISL) club, FC Goa, have announced a new partnership with Red Bull, the global energy drink brand, for the 2024-25 season.
The collaboration aims to elevate fan engagement and create immersive experiences online and in the stadium.
As part of the partnership, Red Bull has become an official partner of FC Goa. The brand will work closely with the Gaurs to curate innovative content and activations, bringing fans closer to the action than ever before. Red Bull’s high-energy brand aligns perfectly with FC Goa’s commitment to providing exciting and engaging experiences for supporters.
Ravi Puskur, CEO of FC Goa, expressed his excitement about the partnership, saying, “We are thrilled to welcome Red Bull as our Official Partner for the 2024-25 season. Red Bull has always been synonymous with high energy and innovative collaborations, and we see this as a perfect fit for FC Goa.
“Together, we aim to push the boundaries of fan engagement and create memorable experiences both on and off the pitch. This partnership will further strengthen our connection with our fans, and we look forward to a successful season together.”
The partnership sees Red Bull integrate with FC Goa across various platforms, including content creation, media, and fan activations at the Pandit Jawaharlal Nehru Stadium in Fatorda during ISL matches. The goal is to create a more dynamic and engaging atmosphere for fans attending games.
Red Bull is a global energy drink company founded in Austria in 1984. The brand is known for its distinctive flavour and high caffeine content. Red Bull’s partnership with FC Goa adds to its growing portfolio of collaborations with soccer clubs worldwide including Nottingham Forest, Crystal Palace, West Ham United, Newcastle United FC, Torino FC, and Leeds United FC.
FC Goa’s growing partnership portfolio reflects their increasing influence in Indian football. In addition to Red Bull, the club has partnered with various brands, including WishNew Wellness, UpUrFit, Nesco Foods, Wolf777 News, Pizza Hut, Bisleri and Kingfisher Packaged Drinking Water.
The Gaurs, currently ranked fifth in the ISL 2024-25 standings, will kick off their next match against Northeast United FC at 7:30 PM IST tonight. The partnership with Red Bull is expected to provide a boost to the team’s performance and fan engagement as they continue their journey through the season.