NorthEast United FC, fresh off their Durand Cup triumph, have announced a strategic partnership with Ataraxia Pharma Pvt. Ltd.
The renowned health supplement and nutrition company has joined forces with the club, providing its ATX and Dignity Health brands as official club sponsors.
This collaboration aims to leverage Ataraxia Pharma’s expertise in nutrition and player performance enhancement to bolster NEUFC’s on-field success.
Commenting on the occasion, John Abraham, Owner of NorthEast United FC, said, “We are thrilled about this collaboration. The ATX brand’s focus on health and wellness complements our determination to excel in the field. This partnership will offer new value on and off the field.”
Akshay Dala, Director of Ataraxia Pharma Pvt. Ltd. added, “Joining forces with the NorthEast United FC is a fantastic opportunity for our brands ATX and Dignity Health. We are keen to bring our innovation in the health sector to a vibrant football community and we are looking forward to this partnership.”
Mandar Tamhane, CEO, NorthEast United FC, expressed, “Partnering with Ataraxia Pharma Pvt. Ltd. adds not just strategic value to the team but we are excited by the potential of the brand to help our teams off the field as well.”
In addition to the Ataraxia Pharma partnership, NEUFC have renewed their association with ST&GE, a global leader in sports turf and ground maintenance. ST&GE will continue to serve as the club’s official pitch partner for the 2024-25 season, providing innovative solutions to ensure top-quality playing surfaces.
These partnerships are significant milestones for NEUFC as they seek to build upon their recent success. The additional resources will be invested in club infrastructure, player development, and overall team performance.
The unit’s roster of partners now includes Ataraxia Pharma, ST&GE, and the Indian sports apparel brand, Trak-Only. As the club prepares for the upcoming Indian Super League (ISL) season, they are determined to compete for the title and secure a place in the AFC Champions League.
The Highlanders’ journey begins on September 16 against debutants Mohammedan SC at 7:30 PM IST.