Mumbai City FC, the reigning Indian Super League (ISL) champions, are revving up fan engagement with a trio of strategic partnerships for the 2024-25 season.
Capital Group has joined as the official outdoor media partner, Cloud 9 has become the energy drink partner, and Radio City has extended its role as the official radio partner for the fourth consecutive year.
This collaboration with Capital Group, a leader in innovative outdoor media solutions, promises to significantly enhance the Islanders’ visibility throughout the city. Capital Group’s extensive network will showcase the club’s brand across key locations, ensuring fans and the wider community don’t miss the excitement surrounding the Islanders.
Commenting on the occasion, Kandarp Chandra, CEO of Mumbai City FC, said, “We are excited to partner with Capital Group as we aim to strengthen our connection with the fans and the city of Mumbai. Their extensive reach and expertise in outdoor media will play a crucial role in amplifying our presence and engaging with our supporters in innovative ways. We look forward to a successful season together.”
Santosh Smith, Director – Capital World Media, added, “Sports play a significant role in Capital Group’s portfolio, and partnering with Mumbai City FC, a team from a city that serves as one of our prime operating bases in India, is a natural fit for us. We’re excited to amplify the club’s visibility across Mumbai through our innovative outdoor branding solutions, connecting fans with the energy and passion of the game throughout the city.”
Cloud 9 Energy Drink joins the fray as the official energy drink partner. The Cloud 9 logo will be prominently displayed on the left sleeve of the Islanders’ jerseys and across training facilities, solidifying the partnership. This collaboration aligns with both parties’ shared values of excellence, teamwork, and a winning spirit.
Speaking on the partnership, Kandarp Chandra, CEO of Mumbai City FC, said, “We are pleased to welcome Cloud 9 as our Official Energy Drink Partner. Brands choosing to be part of our exclusive group of partners for the 2024-25 season is a testament to the legacy we are building here at Mumbai City FC. We look forward to a successful partnership throughout the season.”
Priyesh Ganatra, Founder of Cloud 9, added, “We at Cloud 9 are truly honoured to join hands with Mumbai City FC, a club that epitomizes strength, teamwork, and determination. Alone we can do so little, but together we can achieve so much. This partnership represents our shared commitment to energy, excellence, and a winning spirit, both on and off the field.
“We look forward to fueling the Islanders as they continue their journey in the 2024-25 ISL season and beyond. Here’s to a partnership built on respect, passion, and a shared vision for greatness!”
The hugely popular Radio City remains the club’s official radio partner, embracing “Radigitalisation” to elevate the fan experience. This innovative approach combines Radio City’s extensive reach with curated playlists, exclusive player interviews, and engaging digital content, making Radio City a one-stop hub for all things Mumbai City FC.
Commenting on the occasion, Kandarp Chandra, CEO of Mumbai City FC, commented on the partnership, said, “We are happy to extend our partnership with Radio City for the fourth year running. Radio City’s creativity and ability to engage audiences across demographics in the city of Mumbai, and the whole of India perfectly aligns with our vision of helping grow football and its community. Their innovative approach and loyal listener base have made them an important partner in bringing the excitement of Mumbai City FC to the fans through the power of radio and digital platforms.”
Ashit Kukian, CEO of Radio City, added, “We are excited to continue our journey with Mumbai City FC for four consecutive years and feel a sense of pride that time and again our platform has been chosen to amplify conversations. This partnership personifies our commitment to innovative storytelling, using a unique blend of our existing platforms to maximize reach and bring an immersive football experience to our fans. Together, we aim to elevate the fan experience and connect brands with audiences in meaningful ways. As we push the boundaries of traditional radio, we look forward to delivering engaging, football-driven content that resonates with fans and beyond.”
These new partners join an impressive roster that includes DafaNews, Electronic Arts (EA) Sports, Acer, Etihad Airways, UpUrFit, and Fast&Up. With a strong commercial foundation and renewed focus on fan engagement, the Islanders are well-positioned to build on their championship success.
While sitting in 11th place, the defending champions are focused on their upcoming match against Bengaluru FC on October 2. A win is critical for their aspirations to climb the league table and secure their first victory of the season. With these new partnerships and a renewed focus on fan engagement, the Mumbai-based football club is well-positioned to build momentum and recapture its championship form.