Mumbai City FC (MCFC), the defending Indian Super League (ISL) champions, have developed a sponsorship deal with DafaNews, a leading online sports news platform.
As part of the deal, DafaNews will be Mumbai City FC’s official back-of-shirt partner.
Across the season, the first team jerseys will carry the brand’s logo on the back. Along with this, DafaNews will be prominently displayed inside the club’s training facilities at NMSA, Vashi, Navi Mumbai.
Along with providing fans with exclusive behind-the-scenes insights and engaging content during the ISL 2024–25 season, the agreement will also incorporate DafaNews into the club’s digital output.
Kandarp Chandra, CEO of Mumbai City FC, said, “It’s exciting to have DafaNews back as our Principal Partner for the 2024-25 season. As our previous partner, DafaNews has shown a strong commitment to Indian football and its fans, and their continued support reflects our common goals. Together, we look forward to elevating the fan experience through both on-field excitement and innovative digital content as we head into another competitive ISL season.”
Joao Coimbra Tavares, DafaNews Manager, said, “We are thrilled to strengthen our Partnership with Mumbai City. Having worked together before, we have seen the passion and dedication of the club! We believe Mumbai City plays a big role in the Indian Football evolution and we want to support it the best way we can. We look forward to building on our shared successes and supporting Mumbai City FC in what promises to be an exciting season.”
In recent times, the club also onboarded Electronic Arts (EA) Sports, Etihad Airways, UpUrFit, and Fast&Up to its commercial portfolio.
On the other hand, the platform has also developed sponsorship agreements with Punjab FC and Mohammedan SC.
With a draw on MD1 against Mohun Bagan Super Giant on away soil, the unit is currently seventh in the standings. The side will next go against Jamshedpur FC tomorrow, i.e., September 21, at 7:30 PM IST.