Mumbai City FC (MCFC), the defending Indian Super League (ISL) champions, have developed a sponsorship extension with the global gaming giant and creator of the world-renowned FC series, Electronic Arts (EA) Sports.
Following this deal, the brand will continue to be the club’s associate partner.
The partnership represents an important step in Mumbai City’s continued collaboration with the powerhouse in the gaming industry, significantly bridging the gap between actual football and virtual gaming.
According to the terms of this deal with the Islanders, the EA Sports branding will be prominently displayed on the back of the first team’s shorts during matchday. Along with this, the logo will also be featured at the club’s training facilities at the NMSA Ground in Vashi, Navi Mumbai.
The collaboration is lined up to provide high-quality content to football fans in India and throughout the world, bringing them closer to their beloved team and players through the immersive world of gaming.
Kandarp Chandra, CEO of Mumbai City FC, said, “We are incredibly excited to extend our partnership with EA SPORTS, a collaboration that has already proven to be a game-changer for Mumbai City and our fans alike. This renewed association reflects our shared vision of bringing fans closer to the action, both on and off the field, through innovative and engaging platforms. We look forward to working hand in hand with EA SPORTS to create even more immersive and interactive experiences, ensuring that Mumbai City continues to resonate with football fans not just in India, but across the globe.”
James Taylor, Director of FC Football Partnerships, said, “We’re thrilled we’re able to extend our partnership with Mumbai City FC,” said James Taylor, Director of FC Football Partnerships. “We’re excited to bring fans closer to the players and club they love, providing them a truly authentic experience.”
In recent times, the club also added Etihad Airways, UpUrFit, and Fast&Up to its commercial portfolio.
Mumbai City FC will commence their 2024-25 campaign against Mohun Bagan Super Giant on September 13 at 7:30 PM IST.