Odisha FC, one of the Indian Super League’s (ISL) most prominent football clubs, have entered into a groundbreaking partnership with iServeU, a leading provider of technology solutions.
This collaboration is poised to bring significant advancements to the club’s operations and enhance the fan experience throughout the ISL 2024-25 season.
As part of the agreement, iServeU has been named the official technology partner of Odisha FC. The company’s logo is prominently displayed on the left sleeve of the club’s official matchday kits and training gear, showcasing its commitment to supporting the team.
In addition to on-field presence, iServeU will expand its visibility across Odisha FC’s digital platforms, including social media campaigns and in-stadia branding during home matches. The partnership is set to elevate fan engagement by incorporating cutting-edge technology into the club’s communication strategies, with a strong focus on interactive content and live broadcasts across multiple channels.
Mr Raj Athwal, CEO of Odisha FC, expressed his excitement about the collaboration and said, “We are privileged to welcome iServeU Technology Pvt. Ltd. as our Official Technology Partner for the ISL 2024-25 season. Their commitment to innovation and sustainability aligns perfectly with our club’s values. Our juggernauts have made impressive strides over the past two seasons, securing their first playoff berth, lifting their first silverware, and achieving a record-breaking finish. With a remarkable unbeaten run at home, Odisha FC has made the home state proud. This partnership will undoubtedly boost our efforts towards players and the coming generation, bringing joy to our passionate fanbase. We share a common drive for success, making this partnership a powerful one.
“We look forward to an exciting season ahead.”
The partnership between Odisha FC and iServeU represents a key step in the club’s digital transformation. By harnessing advanced technology, the club aims to create a more immersive and engaging experience for its supporters, fostering a deeper connection between the club and its global fanbase.
Founded in 2016, iServeU has rapidly emerged as a leader in Asia’s financial technology sector, providing embedded banking solutions to over 20 banks and 250 enterprises across five countries. Its expertise in streamlining digital transactions and offering financial services through various platforms has made it a trusted name in the industry.
As the 2024-25 ISL season unfolds, Odisha FC find themself in a challenging position, currently sitting 10th on the league table with four points from four matches. However, the team is gearing up for crucial upcoming fixtures against East Bengal FC and Mumbai City FC, which could present opportunities to climb the standings.
