NorthEast United FC, a prominent Indian Super League (ISL) club, have announced a new partnership with Coal India Limited (CIL) for the ongoing 2024-25 season.
CIL, India’s largest coal mining company, will serve as the club’s principal partner.
The partnership marks a major boost for both entities. For the Guwahati-based club, it provides substantial financial backing to strengthen its squad and compete at the highest level of Indian football. Coal India Limited, on the other hand, gains valuable brand exposure and an opportunity to connect with football fans across the region.
Commenting on the occasion, John Abraham, Owner of NorthEast United FC, said, “We are thrilled to have Coal India Ltd join hands with NorthEast United FC. It is a privilege to have a brand like Coal India Limited on board with us. CIL’s commitment to sustainability and community development aligns perfectly with our club’s values.”
PM Prasad, Chairman -cum- Managing Director, Coal India Limited, added, “It is statistically proven that the majority of the football players come from the NorthEast region. We at CIL feel that joining hands with the NorthEast United FC will allow us to significantly contribute to the football development of the region.”
Vinay Ranjan, Director(P&IR) Coal India Limited, commented, “NorthEast United FC is a club with a huge fan base, representing eight states of the North-East. The passion and enthusiasm that they bring is unmatched and we are thrilled to represent the people of the region through this partnership.”
Mandar Tamhane, CEO of NorthEast United FC, added about the partnership, “It is a significant moment for the club that a ‘Maharatna Company’ like Coal India Limited has joined hands with the NorthEast United FC. I would like to thank CIL for believing and sharing our vision of developing football in the NorthEast.”
The partnership is expected to further enhance the club’s popularity and reach, especially in the NorthEast region. Coal India Limited’s extensive network and resources will support the club’s community initiatives and fan engagement programs.
Coal India Limited, a government-owned company, plays a vital role in India’s energy sector by supplying coal to power plants, steel mills, and other industries. The company’s partnership with the pride of the NorthEast demonstrates its commitment to supporting sports and community development.
The Highlanders’ roster of partners now includes Ataraxia Pharma, ST&GE, and Trak-Only. The team’s journey begins tonight against debutants Mohammedan SC at 7:30 PM IST.