Chennaiyin FC, one of the most prominent clubs in the Indian Super League (ISL), have announced a renewed partnership with Melbat Live, a major sports and entertainment platform.
This strategic extension aims to elevate the club’s digital reach and enhance fan engagement across multiple channels.
As part of the partnership, the Melbat logo is prominently featured on the front of both Chennaiyin FC’s playing kits and training gear, reinforcing brand visibility during matches and practice sessions. In addition, the Melbat logo is visible across the club’s pitch, stadium signage, tickets, and social media platforms, expanding the brand’s presence both online and offline.
A Melbat Live spokesperson expressed enthusiasm about the continued collaboration, stating, “We are happy to continue our partnership with Chennaiyin FC. This club is one of the best-known in the country and has many loyal fans in South India. The contract extension underlines our commitment to the development of the sport in the region and will enhance our brand’s recognition. We will continue to delight CFC fans with the most relevant information and breaking news about their favourite team.”
Chennaiyin FC’s management also shared their excitement about the contract renewal, and added, “For our club, the decision to expand the contract with Melbat Live was simple and meaningful. Our partnership helps strengthen the bond with the fans and provides the financial resources to reach new heights. We are confident that our combined efforts will help us achieve success in the new season.”
Through this partnership, Melbat Live will continue to offer Chennaiyin FC fans exclusive behind-the-scenes content, player interviews, match highlights, and other engaging digital experiences. The platform will play a vital role in promoting the club’s merchandise and ticketing efforts, enriching the overall fan experience.
This partnership highlights Melbat’s multifaceted presence in the sports industry. Alongside its support for Chennaiyin FC, Melbat also sponsors Jaipur Pink Panthers in the ongoing Pro Kabaddi League, making it a valuable and reliable source for sports news and a key supporter of Indian sports.
The renewal represents a strategic leap in Chennaiyin FC’s digital transformation, as the club seeks to engage fans with innovative, exciting content. Beyond Melbat Live, the club has built a robust network of partners, including TruNativ, A Design Theory, Workafella, Zebronics, Sri Ramchandra Centre of Sports Science, Enerzal, ACT Fibernet, Bisleri, Refex Group, WickedGud, SIX5SIX, Ramraj Cotton and Sathyabama Institute of Science and Technology, all of whom contribute to enhancing player support and fan engagement.
On the field, Chennaiyin FC sit sixth on the ISL 2024-25 standings. Their next game is set for November 9 against Mumbai City FC at 5:00 PM, marking their final match before the international break.