Chennaiyin FC, a prominent team in the Indian Super League (ISL), have strengthened their alliance with HT Media’s Radio One and Fever FM for the ongoing football season.
This renewed partnership has appointed both radio stations as the official radio partners of Chennaiyin FC, aiming to elevate fan engagement and amplify the club’s presence.
Through this collaboration, Radio One and Fever FM will provide Chennaiyin FC fans with exclusive content, including live match commentary, player interviews, and behind-the-scenes insights. This comprehensive coverage aims to bring fans closer to the action, creating an immersive experience for the club’s dedicated supporters.
Both Radio One and Fever FM are well-established in the Indian radio market. Known for its international music and niche programming, Radio One attracts a select audience and has previously partnered with teams like Delhi Capitals and Mumbai Indians. Fever FM, on the other hand, enjoys a broader reach through its focus on Bollywood and popular Hindi content. The station has previously collaborated with franchises such as Chennai Super Kings and Lucknow Super Giants.
This partnership represents an important milestone in Chennaiyin FC’s digital and fan engagement strategy, positioning the club to connect more deeply with its fanbase. The collaboration also highlights the club’s growing network of partners, which includes notable brands such as AGS Cinemas, Melbat Live, TruNativ, A Design Theory, Workafella, Zebronics, Sri Ramchandra Centre of Sports Science, Enerzal, ACT Fibernet, Bisleri, Refex Group, WickedGud, SIX5SIX, Ramraj Cotton and Sathyabama Institute of Science and Technology.
On the field, Chennaiyin FC currently sit fourth on the ISL 2024-25 standings as they prepare for an upcoming international break. The team will resume play on November 24, facing Kerala Blasters, hoping to push toward the playoffs in pursuit of ISL glory.