Bengaluru FC, the powerhouse of the Indian Super League (ISL), have announced strategic partnerships with two leading radio stations, Radio City and Indigomusic.com.
This move aims to deepen their connection with the club’s passionate fanbase and cater to a wider audience across Bengaluru and the state of Karnataka.
Radio City, known for its vibrant programming and strong local presence, is Bengaluru FC’s official Kannada radio partner.
Indigomusic.com, a platform catering to young, trend-savvy millennials, holds the title of official English radio partner.
This collaboration expands the Blues’ reach beyond traditional digital channels. Fans who prefer radio as their primary source of news and updates can now access exclusive content, including, live match updates, in-depth player interviews and exciting contests and giveaways.
A popular FM station, Radio City offers a perfect blend of Bollywood hits, international music, and local favourites. Its engaging on-air personalities and catchy jingles have earned it a loyal following across India.
Launched by the Asianet News Network, this platform caters to young millennials with a taste for the latest trends. It offers a dynamic mix of music, pop culture news, and engaging digital content.
These partnerships add to Bengaluru FC’s growing list of strategic alliances, joining established brands like Rescript Sustainable Stationery, Elemnt Sports Science, TOIT, Bangalore Baptist Hospital, EasyBites, Olio Pizza, Radisson Hotel Group, Quest Global, Bisleri, Dr. Luxur, White Gold Money, and StepOut.
As Bengaluru FC ride a two-match winning streak, fans can tune in to their preferred radio partner (Radio City or Indigomusic.com) to catch all the exclusive content leading up to tonight’s crucial clash against Mohun Bagan Super Giant at 7:30 PM IST.