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ISL 2024-25: Bengaluru FC expand commercial portfolio

Bengaluru FC have announced partnerships with renowned brands, TOIT, Bangalore Baptist Hospital, and EasyBites.

Bengaluru FC, the Indian Super League (ISL) powerhouse, have significantly strengthened their commercial portfolio for the 2024-25 season. The club has announced partnerships with renowned brands, TOIT, Bangalore Baptist Hospital, and EasyBites.

In continuation of their longstanding relationship, BFC have extended their partnership with TOIT, Bengaluru’s premier microbrewery. TOIT will remain an official partner of the club, offering a unique experience for fans and supporters. Both brands share a deep connection to the city and a commitment to excellence, making this partnership a natural fit.

Commenting on the occasion, Sibi Venkataraju, Co-Founder of TOIT, said, “Our brands share a lot in common – whether it is sending it to the top corner or sending great craft beers, or that they are both best experienced together! We are born around the same time, understand what it means to be a Bangalorean, and strive to offer new experiences to cheer and feel proud of our beloved city. We are proud to continue our support of sport in India, celebrating all things ‘crafted in Bengaluru’ and super excited about our growing relationship with the team at JSW, BFC and fans. Can’t wait for the new season to kick off!.”

Karan Yadav, Chief Commercial Officer at JSW Sports, added, “Our partnership with TOIT is one of the most exciting ones we’ve had in recent times, and we’re glad to add another year to it. Over the past two years of this association, we’ve created content and experiences for our supporters that have been received well, and I’m looking forward to everything that a third year of this collaboration holds for us.”

The club has also renewed its partnership with Bangalore Baptist Hospital for a sixth consecutive season. This collaboration underscores the club’s dedication to the health and well-being of its players and staff. The hospital’s state-of-the-art facilities and expert medical team have been instrumental in supporting the club’s success.

Commenting on the renewed partnership, Darren Caldeira, Bengaluru FC’s Director of Football, said, “Our association with Bangalore Baptist Hospital has been crucial to any success that our teams have experienced over the many years that we have been partners, and it makes me glad to know that the collaboration will continue. Bangalore Baptist Hospital, with its state-of-the-art infrastructure and expert personnel, are among the best healthcare facilities in the country, and their support has been very vital to us.”

Dr. Spurgeon R, Director and CEO of Bangalore Baptist Hospital, added, “Bangalore Baptist Hospital is delighted to partner once again with Bengaluru Football Club. We are really happy to be able to pass on the medical expertise of our team to all the players who come to compete there.”

In a new addition to their commercial portfolio, Bengaluru FC have partnered with EasyBites, a leading F&B provider. EasyBites serves as the club’s official F&B partner, ensuring a delightful culinary experience for fans attending matches at the Sree Kanteerava Stadium.

These partnerships further solidify Bengaluru FC’s position as a leading football club in India. The club has already formed strategic alliances with several renowned brands, including Olio Pizza, Radisson Hotel GroupQuest GlobalBisleriDr. LuxurWhite Gold Money and StepOut.

The Blues kicked off their campaign with a 1-0 victory over East Bengal FC. They will next face Hyderabad FC on September 19 at 7:30 PM IST.

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