The Indian Super League (ISL) side, Bengaluru FC have inked a sponsorship deal with one of South India’s largest gold-buying companies, White Gold Money.
As per the new arrangement, the brand has been named the club’s official gold-buying partner for the upcoming ISL 2024-25 season.
Bengaluru, the news is in! 🔥
— Bengaluru FC (@bengalurufc) August 31, 2024
The Blues have partnered with White Gold, who have come on board as the club’s Official Gold Buying Partner. ⚱️#WeAreBFC #WhiteGold 🔵 pic.twitter.com/KcjGTxgKyR
Karan Yadav, Chief Commercial Officer at JSW Sports, said, “We’re really glad to partner with White Gold, who are a Bangalore-first brand and one whose vision aligns with ours as a football club. We’re always on the lookout to partner with brands whose target audience is also those who may enjoy what we have to offer as Bengaluru FC, and White Gold presents a perfect opportunity for the same. All of us at BFC are looking forward to what’s to come from this.”
Rahul Joseph, CEO of White Gold, said, “Partnering with Bangalore Football Club is a fantastic opportunity for us. As a company deeply committed to supporting our local community, we are excited to join forces with a club that embodies the spirit of Bangalore. Wishing the team all the best for the upcoming season and we would like nothing better than for Bengaluru FC to bring home the Gold this season!”
As one of South India’s major gold-buying firms, White Gold is dedicated to providing customers with great service and reliable gold purity reports. With over 50 outlets throughout Karnataka, Tamil Nadu, and Kerala, the brand’s commitment to truth and integrity is unparalleled. White Gold exclusively uses industry-standard spectrometer machines that are never manipulated.
Following a decent Durand Cup 2024, in which the club was eliminated in the semi-finals by Mohun Bagan Super Giant (MBSG) on penalties, the team’s focus will now shift to the ISL, India’s top-tier football league. On September 14, 2024, the unit will play its first game against East Bengal FC (EBFC) at Sree Kanteerava Stadium in Bengaluru.