ISL 2021/22 Sponsors Watch: Odisha FC

The club finished last in the previous edition of ISL.

The Indian professional football club, Odisha Football Club competes in India’s most famous football league, the Indian Super League. The club is based in Bhubaneswar, Odisha, but earlier it was known as Delhi Dynamos, calling the national capital, Delhi its home. However, in 2019, the club rechristened its identity to Odisha Football Club and also moved to Kalinga Stadium, Bhubaneswar, Odisha.

Playing their first season in the Indian Super League, as Delhi Dynamos, the club secured fifth place in the league table, collecting 18 points from their 14 league games. While in the last season, playing as Odisha FC, the club had shown poor performance, finishing last in the league table, collecting only 12 points from their 20 matches.

Now that’s all about their on-field performance, let’s now look into how they have performed on the business pitch ahead of the ISL 2021/22 season. Odisha FC has managed to rope in quite a good amount of sponsors and partnerships this year.

The club has joined hands with the Premier League side, Watford, following which the English club will be assisting the Indian club in developing the young talents. Moving forward, Odisha FC inked a partnership with hummel, labelling the Danish sportswear brand as its kit sponsor this season and also a Technical Partner.

The club went to sign a historic deal ahead of the 2021/22 season, as they roped in the British-based company India Business Group (IBG) as a Commercial Partner and Official Partner of the club. Following this partnership, both entities aim to implement better health, social and economic aids for Odisha’s diverse communities.

There is still a long list after these, as Odisha FC signed Muscle & Strength as its Official Nutrition Partner, Richard Winterton Auctioneers as their Official Partner. Odisha FC also got on board the Brazilian football club, Avaí Futebol Clube, in a strategic partnership deal.

Earlier in November, the club signed A H Allen Steelstock as its new Community Partner, and Staffordshire University as the new Education and Community Partner. Odisha FC also has Odisha Tourism, Serajuddin, and GMS as its Principal Partner. DV7 Management, led by Spanish football legend David Vila, has joined hands with the club as the Technical Partner.

Tigger Marron has booked its place as an Official Partner. Reliance Foundation and Youth for Sustainability serves as Youth and Development Partner. Lastly, the Exam Office has inked a partnership with Odisha FC as the Grassroot and Community Partner.

The Indian Super League will return for its eighth season on 19th November. The Kalinga Warriors will be opening their season against Bengaluru FC on 24th November.

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