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ISL 2021/22 Sponsors Watch: Chennaiyin FC

The previous season was underwhelming for the former champions and they will look to mark their presence in this season.

The Indian Super League season eight has begun on a high note with ATK Mohun Bagan winning against Kerala Blasters by 4-2. Truly a champion start for the Mariners. Talking about the champions, there’s another two-time ISL winner, Chennaiyin FC who will look to start this season with a banger.

Before marching into the tournament, it’s always about the business that happens before the league begins. Every club teams up with brands and companies. Some innumerable sponsors get along with the various club. Let’s have a look at the sponsorship portfolio of the Chennai-based club:

Chennaiyin FC signed with Nivia Sports as their official kit sponsor. With this, they even have the right to sell merchandise and replicas. Further, the club extended its partnership with Shree Saraswathi Vidhyaah Mandheer (SSVM) institutions as the team’s associate sponsors for the third year in a row.

The club extended its association with the digital insurance company ACKO general insurance in a multi-year contract. The deal will consist of Chennaiyin FC promoting ACKO insurance on various digital and social media platforms. BatBall11 signed as the associate sponsor. Chennaiyin FC will have the fantasy sports platform’s logo on their right sleeve.

Going ahead, Nippon Paints announced its collaboration with the club for the fifth time in the row. The association began back in the 2017-18 season, it’s still going strong.

The Chennai-based club recently extended its wellness partnership with FitBit. Even with this brand, they have been associated for four years. The deal happened at the right time just before the season was set to begin.

Chennaiyin FC won only three matches last season, they finished eighth in the table. The season was underwhelming for the former champions and thus, they will look to mark their presence in this season. They start their Indian Super League season eight journey on 23rd November against Hyderabad FC.

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