ISL 2020 registers 16% viewership spike in inaugural week

Star India Private Limited, the official broadcaster of the ongoing edition of the Indian Super League (ISL), has stated that the inaugural week of the tournament has seen a 16 percent increase in viewership as compared to the last season. As per Star India, the first eight matches saw an 18 percent spike in Hindi speaking markets (HSM) and 14 percent in the South of India.

The current season of the Hero Indian Super League is taking place behind closed doors in three stadiums situated in Goa – the Jawaharlal Nehru Stadium in Fatorda, the GMC Athletic Stadium in Bambolim, and the Tilak Maidan Stadium in Vasco. The 2020-21 season features eleven teams for the first time in the history of the tournament.

Sanjog Gupta, Head of Star Sports applauded the league and its viewership spike. Gupta said, “After a successful IPL 2020, we laid emphasis on an enhanced viewing experience for football by stressing product innovations, improved story-telling, and fan engagement. We hope to maintain the momentum and build on the gains in viewership in Week one.”

The tournament without fans and inclusion of an additional team were two of the key reasons for the spike in viewershipThe match between SC East Bengal and ATK Mohun Bagan on November 27 saw some extraordinary viewer’s count. Sanjog Gupta confirmed that  Kolkata derby saw almost ten times viewership spike as compared to an average ISL game.

Currently, the Indian Super League 2020-21 is broadcasted in 83 countries in seven different languages. The tournament is also broadcasted on digital platforms, such as Disney+Hotsar and Jio TV.

Related Articles

Latest Articles