Bengaluru FC (BFC) has overseen multiple changes in the portfolio before the 2020/21 Indian Super League campaign. The Bangalore-based team had a new principal sponsor as they reached an agreement with JSW Paints for a one-year deal. As part of this agreement, JSW Paints is visible on the front side of the first team kit.
Despite playing the whole ISL campaign in Goa, BFC went ahead with signing a tie-up with Bangalore Baptist Hospital. The Bangalore based hospital will be the medical partner of the ISL franchise during the whole campaign.
Bengaluru FC is also partnering with JSW’s Inspire Institute of Sport that is situated in Vijayanagar. This deal is likely to be added on to the principal sponsorship deal with JSW Paints. The Institute of Sport provided facilities to the club to have a pre-season training camp before the start of the new campaign in Goa.
In terms of the kit sponsor, BFC continued to work with Puma. The club has been getting kits from Puma since 2014. Along with BFC, Puma is also the kit manufacturer of Mumbai City FC. Puma also has Sunil Chhetri on board, so a kit deal with BFC makes a lot of sense for both parties.
Before the start of the campaign, BFC clinched numerous smaller-scale deals. They reached an agreement with Eat.fit for the food and nutrition partnership deal. The food brand is likely to launch a special series of products with Bengaluru FC.
Similar to many other ISL teams, BFC also added Dafanews to their sponsorship portfolio. The sports news outlet will be the club’s official news portal and it will also feature on the backside of the first team kit. The Bangalore based club also brokered a contract extension with Nissin noodles to keep the food brand as the club’s official noodles partner. Apart from the big deal with JSW, BFC has focused mainly on completing smaller-scale deals this year.