Indian cricketers Ishant Sharma and Yuzvendra Chahal have ventured into the health and wellness industry with the launch of AQUON, a hydration brand that aims to capitalise on the growing demand for functional nutrition and electrolyte-based beverages in India.
Marketed by Kiyas Lab Private Limited, a DPIIT-recognised startup, AQUON has debuted with a range of electrolyte drink sachets formulated for athletes and everyday consumers alike. The products are manufactured at Sapiens Labs in Baddi, Himachal Pradesh, and will initially be available through the brand’s direct-to-consumer (D2C) platform.
Speaking about the launch, Yuzvendra Chahal said, “There was no such thing as the right time. We had been thinking about building a business for a long time. When we decided to move ahead, we came up with this product.”
Sharing the vision behind the brand, Ishant Sharma added, “We are not targeting any specific audience. We believe anyone can have this drink, whether they are a sportsperson or not. It contains electrolytes and a limited amount of sugar. When you take electrolytes, your sugar level can drop, so a small amount of sugar helps provide instant energy.”
The launch underscores a growing trend of professional athletes extending their personal brands into consumer businesses, particularly across nutrition, wellness and performance-focused products. As awareness of hydration and preventive health continues to rise, AQUON enters an increasingly competitive market with the ambition to establish itself as an accessible hydration solution for consumers seeking both everyday wellness and enhanced physical performance.
