The Ironman triathlon corporation has signed a new multi-year global collaboration with the airline company, Qatar Airways. This new association will run until the end of the 2025 season.
The agreement makes Qatar Airways the official airline partner of the Global Ironman Series and the Ironman 70.3 Series.
Qatar Airways is also named as the title partner for four Ironman 70.3 events per year, in addition to a large inventory package.
Ironman athletes, who fly with Qatar Airways will be able to sign up for a number of advantages, such as discount tickets and special deals on Doha attractions. Athletes who have finished an Ironman 70.3 event within the last year will also be eligible.
Akbar Al Baker, Chief Executive of Qatar Airways and the Chair of Qatar Tourism, said, “Our partnership with the Ironman Group is a natural fit for our brand, where human endeavour proves that anything is possible. We admire the relentless effort and dedication of the athletes, attributes we strive to reflect in the way we serve our customers.
“Ironman races are hosted in different cities across the world, making our global network the perfect medium through which to connect endurance sports enthusiasts, athletes, supporters, and officials.”
Andrew Messick, President and Chief Executive of Ironman Group, commented, “Providing our athletes with an unmatched race experience is at the core of what we do, so we’re thrilled to partner with an airline that reflects our customer centric approach and is committed to the highest standards in everything they do.
“Our Ironman events have long brought together different communities and cultures through their love of endurance sport, so how better to continue doing this than with the world’s fastest growing airline. This is the beginning of an exciting partnership for both of us, our athletes, and future athletes and supporters who we hope to welcome at an event in the near future.”
Along with the Ironman triathlon corporation, Qatar Airways also has sponsorship deals with European football clubs like Paris Saint-Germain (PSG) and Bayern Munich. Moreover, Qatar Airways is also the official airline partner of FIFA, CONMEBOL and CONCACAF.