iQOO SOUL, the Battlegrounds Mobile India (BGMI) esports division of S8UL, has announced a landmark partnership with the global energy drink giant, Monster Energy.
This marks the first time an Indian esports team has secured a sponsorship with Monster Energy, a significant milestone for the rapidly expanding Indian esports ecosystem.
The multi-faceted agreement has named Monster Energy the official energy drink partner of the esports team. As part of the sponsorship, the iconic Monster Energy logo will be prominently displayed on the team’s jerseys, increasing brand visibility within the burgeoning esports audience.
The partnership aligns iQOO SOUL and Monster Energy, two entities known for their dedication to high performance, endurance, and pushing boundaries. iQOO SOUL, a leading force in the competitive BGMI scene, will now be fueled by Monster Energy as they aim to maintain their dominance and compete for championships.
Commenting on the historic partnership, Animesh Agarwal, Co-founder, iQOO SOUL expressed, “This partnership with Monster Energy is a huge milestone, not just for iQOO SOUL but for the Indian esports ecosystem as a whole. Esports, much like traditional sports, demands peak performance—both physically and mentally. Endurance, focus, and consistency are what separate the best from the rest. Teaming up with Monster Energy is about aligning with a brand that understands the mindset of champions and helps us stay at the top of our game. We are excited for what’s to come and look forward to working closely with Monster Energy to create more opportunities and experiences for our fans and the larger gaming community.”
This collaboration has positioned iQOO SOUL alongside a select group of elite international esports organizations sponsored by Monster Energy, including renowned teams like Team Liquid, Gen.G, and MIBR. This recognition highlights the increasing prominence of Indian esports on the global stage. The deal is expected to further legitimize and elevate the esports industry in India, attracting more investment and mainstream attention.
