With 10 days left for the biggest cricket carnival in the country to begin, digital general insurance provider Acko General Insurance, has signed a sponsorship contract with IPL franchise, Delhi Capitals as their Official Insurance Partner.
The association will see the team sporting the brand’s logo on the lead headgear. The brand will also have access to the usage of franchise logo, player images and other exclusive rights that come under the sponsorship contract.
The deal will provide bank with Nation-wide visibility, which will help strengthen the brand value and engage with consumers. This alliance will be amplified with a 360-degree campaign across television, digital and social media platforms in the coming weeks.
Further, in order to increase consumer engagement, the brand will running a series of entertaining contests over a period of 5-6 weeks throughout the IPL season. The contest will be held on DC match days and will be aimed at capturing interest of the DC fans.
‘Catch the Acko logo’ is one such contest that will be held during the first game of the Delhi Capitals’ this season. Prizes will include team’s merchandise and a 30 minutes virtual meet with DC players.
Acko was associated with Royal Challengers Bangalore in the previous IPL season. The association saw the brand registering an increase in awareness levels and transactions on its platform among a newer audience last season. This was one of the reasons why the brand again partnered with an IPL team.
DC CEO, Dhiraj Malhotra said, “We are thrilled that Acko has come on board as a partner for us in the forthcoming season of the Indian Premier League. Acko is a distinguished, young and upcoming brand and there is a strong alignment as both partners are constantly striving to scale new heights. We look forward to having a very successful association this season”.
Executive VP of Marketing at Acko General Insurance, Ashish Mishra said, “Our goal is to drive brand awareness and brand discovery among new customers pan India. IPL being the biggest and most popular sporting event in the country makes it an exceptional avenue for a branding exercise for a young brand.”