With only 10 days left for the biggest cricket carnival to begin, Indian Premier League franchise, Sunrisers Hyderabad has signed a sponsorship deal with one of the leading steel manufacturers based from Hyderabad, Jai Raj Steel as their ‘Official Strength Partner’.
The strategic partnership will see the brand leveraging exclusive rights that come with the sponsorship deal such as, usage of the team logo, player images, running digital campaign during IPL and so on. The logo of the brand will be placed on the team’s leading trouser. With this association the brand wants to relate their products deliverables and quality with the team players, making it more relevant for the audience.
Through the partnership, the brand will get access to some of the marquee players such as; David Warner, Kane Williamson, Manish Pandey, Bhuvneshwar Kumar, Rashid Khan and Wriddhiman Saha.
JSW steel, one of the India’s leading steel manufacturer and competitor brand of Jai Raj Steel, is the principal sponsor of IPL franchise Delhi capitals with its logo featuring on the front of the jersey of the DC team. Jai Raj steels are also the principal sponsors of Indian Super league franchise, Hyderabad FC.