Royal Challengers Bangalore (RCB) have extended their partnership with Max Life Insurance Company Ltd for the upcoming Indian Premier League (IPL) season. The deal which was secured last year has been renewed for this season and will see Max Life as the official life insurance partner of the RCB team.
Furthermore, it will also be the apparel partner of RCB for the 2020 IPL. The cricketing ground has witnessed fatal injuries to players and to prevent these injuries over the years cricketing gear has become more sophisticated to provide maximum on-ground protection to the players.
Life Insurance addresses the need of protecting the players against off-the field risks which these players face in their personal lives. This partnership between Max Life Insurance and RCB will not only inspire their cricketers but also their large fan base to consider financial protection against risks in their lives.
As per Max Life’s recent research during COVID-19, it was found that only 51% digitally savvy, urban Indian millennials feel financially secure under current circumstances. The survey also revealed that only 36% of the millennials own term life insurance during this pandemic.
Prashant Tripathy, Managing Director, CEO, Max Life said, “With term insurance being the most fundamental and cost-effective form of financial protection, it is essential to improve awareness and ownership among the younger audience. Through the means of our partnership, we aim to reach out to the team’s diverse and dynamic youth audience base with the message of sound financial protection. With this partnership, we hope to encourage the youth to consider life insurance and most importantly term insurance to embrace the most comprehensive form of financial protection against life’s uncertainties.”
Sanjeev Churiwala, Chairman of RCB said, “While protection of players is taken care of in many ways, the financial manifestation is something that needs to be given equal thought too. This partnership aims to drive the message of the importance of financial protection in today’s world.”