Mai Dubai, the bottled water company fully owned by the Dubai Electricity and Water Authority (DEWA), announced that it has partnered with five franchises of the Indian Premier League 2020.
It has partnered with CSK, MI, RCB, KKR, SRH as the ‘Official Water Partner’. The 13th edition of the world’s most coveted T20 League is set to kick off and Mai Dubai pads-up with multi-team partnerships. Mai Dubai has partnered with the defending champions – Mumbai Indians, three-time champions – Chennai Super Kings, team with consistent performance – Sunrisers Hyderabad, two-time champions and balanced team – Kolkata Knight Riders and the team led by the Indian skipper Virat Kohli – Royal Challengers Bangalore.
The brand has associated itself with the top five teams of the league who’ve a huge fan-base and equally strong brand profile. Mai Dubai is already holding a strong image in UAE and with this partnership, it will get a chance to establish brand footprint beyond UAE and explore international market.
The brand has always been keen to support sporting events as hydration and fitness/physical activities go hand in hand. They seek to provide the highest quality packaged drinking water of international standards to all the five teams which would surely help them get the best of the results on field.