Astral Pipes, India’s leading manufacturers of innovative drainage and piping systems, has established partnerships with three franchises- Mumbai Indians, Kolkata Knight Riders and Royal Challengers Bangalore for IPL 2020. As a part of the agreement, the logo of the brand will feature on the playing kit.
Astral Pipes is known for its top-notch performance and ever evolving product range in the piping history. Similarly the three teams MI, RCB & KKR are known for their top performances on the ground with MI being the former champions, they would resonate the ideology and reflect the same resilience and skills on the field.
Furthermore, the three franchises have a great fan base and are favourites of the Indian audience off-field through various platforms. This strategic partnership will help Astral Pipes leverage their brand image and reach out to the audience through various digital engagements and platforms.
As a part of the deal, the logo of the brand would feature on the playing kit of all the three teams. It also gives them an advantage of more brand visibility on screen in LIVE matches as well as endorsements.
Let’s not forget that amidst the pandemic, IPL is one of the hottest sporting properties which everyone is eagerly waiting for and hence would be the best opportunity for the brand to capitalise on it.