A digital Bahi Khata and Ledger App, OkCredit has announced a partnership deal with Indian Premier League franchise, Delhi Capitals for the upcoming season of the IPL, as their principal sponsor.
OkCredit will be known as the ‘Official Digital Credit Ledger’ of Delhi Capitals throughout the tournament. With the help of this association, OkCredit will attempt to provide thrust to its journey of digitising the micro and small business landscape in India.
The association will provide the brand with exclusive rights towards usage of team player images, team logo and so on. Furthermore, OkCredit logo will be visible on the team’s non leading arm.
OkCredit is also supporting DC in getting ‘Vocal for Local’ by empowering various small and iconic retail businesses across the city with their simple to use digital solutions. As part of ‘Vocal for Local’ campaign, DC will tell stories of some of the most iconic shops and vendors who have become a part of the city’s unique identity over the years.
Meanwhile, OkCredit will also directly support these retailers who have now been badly impacted by the ongoing pandemic; to grow their business and reach by helping them to go digital.
Co-founder & CEO of OkCredit, Mr. Harsh Pokharna, said, “We are pleased to associate with Delhi Capitals as their principal sponsor in the upcoming IPL Season. IPL enjoys a humungous response each year and through this partnership, we hope to reach the nook and corner of our country and take a step forward in the vision of creating a Digital India. We look forward to the tournament and wish the team all the best.”
CEO of Delhi Capitals, Mr. Dhiraj Malhotra said, “We are delighted to have OkCredit onboard as the Official Digital Credit Ledger of Delhi Capitals. This pandemic has again highlighted the importance of going digital for both big and small businesses. OkCredit’s digital solutions will help them adapt to the changing world while preserving their roots and heritage.”
Get the latest news and insights straight to your inbox.