Usha Int’l continues its association with Mumbai Indians for the 7th year

Usha International continues its association with the four times Indian Premier League champions, Mumbai Indians for the 7th consecutive year as their official sponsor. Continuation of the sponsorship for such a long duration, reaffirms the faith in the value the sponsorship delivers for the brands in IPL.

The deliverables of the deal includes, Usha logo sported on the leading side caps and helmets of the team players and on the mat during match toss. In order to focus on catering the virtual audiences this year, the stadium will also have massive LED screens running across the perimeter, which will showcase the brand, for a couple of overs during the game.

With the Bio-bubble restrictions in place due to the pandemic and fans not being allowed inside the stadiums, the focus has now shifted for the brands on creating virtual experiences for the audiences.

Usha has planned a series of activities across various digital platforms focusing on fan engagement and brand recall. On the days when MI is playing, the brand will host several online contests, enabling the consumers with a chance to win an opportunity to interact with their favourite MI players through virtual meet and greets. The brand will also launch a unique digital campaign, featuring select players.

CEO of Usha International, Mr. Dinesh Chhabra said, “The strength of a relationship is reflected in its longevity and more so during tough times, and our association with Mumbai Indians bears testimony to this. Just as any other industry, sports were also impacted with the outbreak of the pandemic. Our association with Mumbai Indians gives us a great opportunity to strengthen our consumer and partner connect across categories through on-air and digital platforms. This collaboration aligns with and perfectly reiterates the Usha’s brand ethos – Play – promoting active and healthy lifestyle. Staying active at home and eating freshly cooked home food leading to better immunity takes precedence over all else in the current environment.”

“Our long-standing association with Usha International exuberates a sense of pride and trust between the two brands. We value our partnership with Usha and look forward to yet another season of cricketing extravaganza with our fans,” said the spokesperson for MI.

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