EbixCash has joined Delhi Capitals (DC) as the ‘Principal Sponsor’ for IPL 2020 and 2021 editions. The financial and insurance service player, EbixCash will be seen on the back of the DC playing jersey.
EbixCash is a subsidiary of Ebix, Inc. (NASDAQ:EBIX) that today transacts $18 Billion in Gross merchandise value (GMV) on its platforms, besides being an end-to-end services market leader in the financial exchange industry.
Delhi Capitals (DC), formerly known as Delhi Daredevils (DD) had a successful run in IPL 2019 after change in the management and transformation of the franchise. Finishing in the third-spot in IPL 2019, was surely one of the best performances of DC as compared to previous editions.
DC has some of the big names associated with it such as Sourav Ganguly, Ricky Ponting, Kaif in the support staff. Also it has the likes of Dhawan, Shaw, Iyer, Rahane, Ashwin, Rabada etc which stands as a lucrative opportunity for the brands to invest and get on board.
Since the franchise hails from the National capital, getting associated with DC would surely leverage and boost brand image of EbixCash.
In addition, EbixCash has also associated with Kings XI Punjab as the ‘Title Sponsor’ for three-editions starting from IPL 2020.