Jio launches ‘Dhan Dhana Dhan’ offer for IPL 2020

Reliance-Jio has launched ‘Dhan Dhana Dhan’ offer for its users ahead of IPL 2020 to offer live streaming of the matches. As per the plan, it gives user the access to live streaming of IPL plus all cricket matches in the coming year along with one year of complimentary Disney+ Hotstar VIP subscription.

JioTv has been one of the major contributors to the viewership of the IPL through digital platform. Initially it had a partnership with IPL’s official partner Disney+ Hotstar, where it offered free streaming of the matches on its platform.

Following an unusual agreement between both the parties for IPL 2020, Jio has launched two prepaid plans aimed at providing the enriching experience of IPL to its users. The prepaid plans are priced at Rs 499 and Rs 777.

In IPL 2019, Hotstar claimed that they reached 300mn viewers and registered 74% spike in the watch time as compared to previous editions. It is worth noting that, the finals of IPL 2019 between Chennai Super Kings and Mumbai created a record, as it delivered 18.6 million concurrent users.

SportsMint has learnt that the majority of this came because of the Hotstar deal with JioTv and Airtel. Jio is also associated with all the eight franchises of the Indian Premier League and their logo appears on each team’s playing kit.

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