One of South India’s leading coffee brand, Levista Instant Coffee, has signed a sponsorship contract with Indian Premier League franchise, Chennai Super Kings as their ‘Official Licensed Coffee Partner’ for the upcoming Dream11 IPL 2020 season.
“Through this association, the brand will launch a special limited-edition package in its instant coffee range as well as other collector’s worth combo packs with Thala MS Dhoni and CSK team keepsakes, a coveted range for both coffee and cricket fans,” said a spokesperson of Levista.
To ensure a memorable consumer experience, the brand will formulate daily game highlights, fun trivia, and contests, taking the love for Coffee, CSK and Cricket to the next level across their digital platforms.
The Special CSK combo packs will be available from 10th September 2020 at over 34,000 general trade stores in India as well as in modern retail formats through Supermarkets and Hypermarkets.
The range will also retail at many online platforms, ensuring that the special collector worthy packs are available to all fans across the globe. In addition, fans will also have the opportunity to place direct orders through Levista Coffee’s online social media pages.
Mr. KS Viswanathan, CEO of CSK said, “CSK are happy to welcome Levista on board as official Licensed Coffee Partner. Coffee and cricket conversations go hand in hand, and this IPL season Levista promises to enhance this experience for cricket fans with a special edition across their range of products.”
Joining hands with one of the most successful IPL team marks a distinctive milestone for the brand, who is also the first from its sector to associate with an IPL team.
This partnership will not only provide wide visibility for the coffee brand, but will also open gates for a new sector for sponsorship in future.