Mobile Premier League (MPL), online gaming based company in India has inked sponsorship deals with Kokata Knight Riders (KKR) and Royal Challengers Bangalore (RCB). MPL is also associated with Trinbago Knight Riders (TKR) of Carribean Premier League (CPL) as Principal Sponsor.
MPL is an online gaming company which not only provides platform for fantasy sports but also various other games wherein users can play, compete and win real cash and rewards.
Furthermore, the company has signed Virat Kohli as the Brand Ambassador with which, they’ve already seen a lot of spike in the user growth.
Associating this year with IPL franchises would surely give them an advantage, as during this time most of the people are locked in their homes and playing games on mobile is the best way to pass time.
Bouncing on this opportunity and collaborating with multiple cricket properties is a smart move by MPL. Although they have Virat as the brand face, now they can also have some other players on board such as Ab De Villiers, Dinesh Karthik, Andre Russell, Chahal and other big names helping them promote their brand and reaching out to the audience in masses.
Can we consider MPL as the next Dream11 in coming years?