Mumbai Indians have reinforced their commercial strength ahead of the 2026 season, with Lauritz Knudsen Electrical and Automation renewing its association for a second consecutive year and Usha International extending its relationship into a landmark 13th season.
The dual renewals underline the continued commercial appeal of the five-time Indian Premier League champions, as brands increasingly prioritise long-term partnerships that combine nationwide visibility with consistent on-field performance.
Lauritz Knudsen Electrical and Automation will continue as an official partner of MI, strengthening the company’s brand narrative centred on “Powering a Non-Stop India.” The collaboration builds on a strong first year that delivered extensive visibility across broadcast and digital platforms, while enabling the brand to connect with millions of cricket fans through a shared messaging platform focused on reliability, resilience and progress.
As part of the renewed agreement, Lauritz Knudsen branding will retain a prominent presence across the franchise ecosystem, including centre placement on the team jersey, integrated digital campaigns and fan engagement initiatives throughout the season.
Rajat Abbi, Vice President, Marketing, said, “This second year is critical—it builds on a strong foundation and elevates the partnership to the next level. Powering a Non – Stop India comes alive authentically and powerfully through an association like this, both on and off the field.”
Meanwhile, Usha International has extended one of the longest-standing partnerships in the IPL ecosystem, continuing its association with the Mumbai-based franchise for a 13th consecutive season. The renewal reflects a sustained alignment between the brand’s positioning around active lifestyles and the franchise’s performance-driven identity.
Under the agreement, the Usha logo will continue to feature on the leading side of player caps and helmets, alongside visibility through perimeter LED boards and in-stadium digital assets. The partnership will also be activated through the company’s ‘Usha Play’ initiative, which promotes participation in sports across grassroots, recreational and competitive levels.
Komal Mehra, Head – Sports Initiatives & Associations, Usha International, said, “Sports have always been central to how we think about movement, energy, and everyday wellbeing at Usha. Through Usha Play, our focus has been to associate with sports right from indigenous games to highly aspirational sports like cricket, as the spectrum allows us to penetrate across age groups, regions, and socio-economic segments with one simple message – a healthy and active lifestyle for everyone. Our association with Mumbai Indians is especially meaningful in this context. Cricket’s unmatched reach, combined with MI’s culture of discipline, consistency, and performance, helps us take the spirit of play deeper into everyday life and inspire more people to embrace healthier choices. As the excitement of the new season builds, we look forward to continuing this journey with Mumbai Indians and connecting meaningfully with fans through the shared spirit of play.”
The renewals further strengthen Mumbai Indians’ sponsorship roster ahead of the new season, with Lauritz Knudsen and Usha International joining Utkarsh Small Finance Bank, GREW Solar, Ai+ Smartphone, Rapoo India, KT Professional and Plum among the brand partners associated with the franchise.
The 2026 Indian Premier League season is set to begin on March 28 at the M. Chinnaswamy Stadium, while Mumbai Indians will open their campaign on March 29 at the Wankhede Stadium against Kolkata Knight Riders.
Together, the partnerships highlight the franchise’s continued ability to deliver sustained commercial value across broadcast, digital and on-ground fan engagement platforms, reinforcing its position as one of the most stable sponsorship properties in the IPL ecosystem.
