The five-time Indian Premier League (IPL) champions, Chennai Super Kings (CSK) have announced a new pact with TECNO, the innovative tech brand.
With this deal, the revolutionary smartphone brand has also unveiled #TECNOGotYourBack, a long-term brand platform that celebrates the resilience, support systems, and everyday ‘backbones’ that propel India forward. In an industry that is frequently focused on what is in front of the camera, TECNO is shifting the attention to what occurs discreetly behind the scenes.
To bring this story to life, TECNO has selected India’s grandest stage: the cricket crease. In a deliberate branding effort, the TECNO emblem will appear on the back of the CSK helmets during the 2026 season.
This goes beyond ordinary sponsorship; it reflects a basic objective. TECNO’s aim is to support back-town dreamers, and CSK is a team notoriously built on the shoulders of people who overcame adversity, from Sanju Samson in Vizhinjam and MS Dhoni in Ranchi to Ruturaj Gaikwad in Nagpur.
By backing CSK, TECNO is merely fulfilling its mission: to assist individuals who started small and made it exciting. When TECNO supports the team, it sends a strong message to 200 million Indian families: “We support dreamers like you, and we’ve got your back.”
Mr. Arijeet Talapatra, CEO, TECNO Mobile India, said, “Most brands want to be the trophy in your hand. We want to be the spine that helps you stand tall enough to reach for it. #TECNOGotYourBack isn’t just a campaign; it’s our commitment to being the ‘Backbone of Bharat.’ By placing our logo on the back of the CSK helmet, we are making a statement: we aren’t just watching the game from the sidelines – we are right there, literally backing the champions who inspire this country. We are building a brand that stands for local champions, ensuring that when they push boundaries, they know TECNO has their back.”
“At Chennai Super Kings, we have always believed that success is built on trust, resilience and the strength of the people who stand behind you. This partnership with TECNO reflects that shared philosophy. We are delighted to welcome TECNO to the Super Kings family and look forward to a meaningful association that celebrates the spirit of backing champions, both on and off the field,” said KS Viswanathan, Managing Director, Chennai Super Kings.
The collaboration with CSK serves as the first example of this redesigned brand mission. The “Helmet Strategy” emphasises a simple human truth: every champion has a support structure that is frequently hidden. By grabbing back-of-the-helmet real estate, TECNO turns a branding spot into a discussion about devotion and dependability.
As the tournament proceeds, #TECNOGotYourBack will move beyond the pitch to focus on the “backbones” of Indian society – the visionaries, entrepreneurs, and ordinary heroes who keep the country moving ahead.
This development comes after a number of top commercial signings for CSK as they prepare for the 2026 season. TECNO joins a distinguished roster of partners that includes Pulkit TMT, Ashok Leyland, Gulf Oil, Skybags, and VI.
