Sun Pharmaceutical Industries Limited, India’s No. 1 pharmaceutical company, has developed a new multi-year partnership with the Indian Premier League (IPL) champions, Royal Challengers Bengaluru (RCB).
With this deal, the brand has become the Rajat Patidar-led team’s principal sponsor and health partner for the 2026 season. This three-year association is Sun Pharma’s first entry into cricket sponsorship, and it represents a key milestone in the company’s corporate branding path.
As part of the partnership, the Sun Pharma emblem will be prominently displayed on the front of RCB’s exclusive red and black playing jersey, the official green match kit, and training clothing, as well as significant stadium branding during RCB’s home games. This strategic relationship demonstrates Sun Pharma’s growing corporate brand presence and its aim to connect more closely with audiences throughout India.
Kirti Ganorkar, Managing Director, Sun Pharma, said, “In India, cricket is more than just a sport. It is a shared emotion that unites millions across cultures and generations. RCB and Sun Pharma are both leaders in their respective domains, and this collaboration reflects our shared values of consistency, passion and innovation. Through this partnership, we aim to strengthen our corporate brand connect with people across India by bringing them closer to the company behind the medicines they rely on every day.”
Rajesh Menon, COO of Royal Challengers Bengaluru, said, “RCB is committed to building partnerships that go beyond visibility and create meaningful engagement with fans. Sun Pharma joining us as our Principal Sponsor strengthens this commitment, bringing together two brands focused on impact and innovation. We look forward to a dynamic, season-long collaboration across digital platforms and match-day experiences.”
The partnership builds on Sun Pharma’s newly established corporate brand campaign, ‘touching 1,000 lives every minute’, which represents the effect of the brand’s mission to improve patient lives. The alliance with RCB aims to link millions of fans with the team’s patient-centric focus. A community-oriented approach and a dedication to making excellent design accessible.
Along with Sun Pharma, RCB also announced Nothing, the tech company from the UK, as the title sponsor for the upcoming edition.
