The Indian Premier League (IPL) franchise, Sunrisers Hyderabad (SRH) have expanded their sponsorship roster ahead of the 2026 season, establishing agreements in a variety of areas.
Leading the announcements is 8PM Premium Black Packaged Drinking Water, which has signed on as the official celebration partner, with plans to incorporate it into SRH’s on-field and off-field celebration moments throughout the season. The connection is intended to increase brand visibility during crucial match moments and fan interaction initiatives.
Jindal Stainless has joined the industrial category as the official stainless partner, adding its experience in sustainable and high-performance materials to the franchise’s environment. Meanwhile, dairy giant Amul continues to extend its cricket reach as an official partner, using SRH’s large fan base to deepen customer connections.
Big Ant Studios has been selected as the game partner, allowing for engaging fan experiences and cricket-based game integrations. In addition, Navitas Green has signed on as the official renewable energy partner, reflecting the increased emphasis on sustainability in sports collaborations.
With this multi-sector cooperation approach, SRH continue to create a well-rounded commercial ecosystem by mixing conventional consumer brands with new industries such as gaming and sustainable energy. As the IPL 2026 season approaches, these agreements are expected to play a significant role in increasing fan engagement while also providing excellent brand awareness across platforms.
Along with these brands, the Hyderabad-based team has also included numerous brands such as Uber Bike, AirAsia, City Union Bank, Bisleri, EcoLink, Kuhl as sponsors.
