Sunrisers Hyderabad have steadily evolved into one of the Indian Premier League’s most commercially dynamic franchises, combining aggressive on-field cricket with an expanding network of national and global brand partnerships.
While the Hyderabad-based side has built its reputation around bold batting and high-intensity performances in recent seasons, IPL 2026 has further reinforced the franchise’s growing value within India’s sports business ecosystem.
Owned by Sun TV Network through SUNRisers Hyderabad Cricket Pvt Ltd, the franchise benefits from one of the strongest media-backed ownership structures in the IPL. Controlled by media baron Kalanithi Maran and the Maran family, Sunrisers Hyderabad leverage the network’s extensive regional media presence, broadcasting influence, and entertainment ecosystem to strengthen fan engagement and sponsor visibility. This media-driven ownership model has helped SRH consistently attract brands looking to tap into both cricket audiences and wider entertainment-driven consumer markets.
On the field, Sunrisers Hyderabad have continued to establish themselves as one of the tournament’s most entertaining teams during IPL 2026. Led by captain Pat Cummins alongside explosive performers such as Travis Head, Abhishek Sharma and Heinrich Klaasen, SRH’s attacking brand of cricket has translated into strong television ratings, social media engagement, and increased sponsor exposure throughout the season.
Infrastructure giant Shree Cement headlines the franchise’s sponsorship portfolio as the title sponsor, highlighting the continued presence of large-scale industrial and infrastructure companies within the IPL sponsorship landscape. The partnership allows Shree Cement to gain nationwide visibility through one of India’s highest-engagement sporting properties.
SRH’s commercial ecosystem also includes BKT as the official tyre partner and Kuhl as principal sponsor, while telecom giant Jio serves as the official telecom partner. Airline brand AirAsia joins as the official airline partner, reflecting the growing convergence between aviation, mobility, and sports-driven consumer engagement.
The franchise’s sponsor portfolio further includes Lubi Pumps as principal sponsor and Ecolink as official sponsor, underlining SRH’s appeal among infrastructure, engineering, and technology-focused companies seeking mass-market IPL visibility.
Sunrisers Hyderabad’s wider official partner network demonstrates the IPL’s rapidly diversifying commercial ecosystem. Brands, including 8PM Premium Black as official celebration partner, Uber through Uber Bike as official ride partner, Budweiser 0.0 as official partner, and Wrogn as official merchandise & lifestyle partner, continue leveraging cricket’s massive reach among younger urban audiences.
The franchise’s broader commercial portfolio additionally includes City Union Bank as official banking partner, Bisleri as official hydration partner, Netflix as official entertainment partner, Amul as official partner, Navi UPI as official payments partner, Jindal Stainless as official stainless partner, Navitas Solar as official renewable energy partner, and JSW Paints as official paints partner.
SRH have also expanded their gaming and merchandise ecosystem through partnerships with Real Cricket as the official mobile gaming partner, Big Ant Studios as a gaming partner, and PlayR as the official merchandise partner.
Sunrisers Hyderabad’s IPL 2026 sponsorship portfolio reflects the franchise’s transformation into a commercially diversified cricket property capable of attracting brands across infrastructure, entertainment, fintech, mobility, and lifestyle sectors. Backed by a powerful media ownership structure and one of the league’s most aggressive on-field identities, SRH continue strengthening their position as a high-engagement commercial platform within India’s rapidly expanding sports economy.
