The Indian Premier League (IPL) franchise, Punjab Kings, have extended their partnership with the Indian sportswear brand, SIX5SIX, which will continue to serve as the team’s official kitting and merchandise partner for the 2026 season.
Under the renewed agreement, SIX5SIX will design, manufacture and supply the franchise’s full range of on-field and off-field apparel, including match-day jerseys, training kits, travel wear and licensed merchandise for players, support staff and fans.
The collaboration aims to strengthen Punjab Kings’ merchandising ecosystem while expanding the availability of officially licensed apparel and fanwear ahead of the upcoming IPL season.
Commenting on the partnership, Avni Aneja, Co-Founder and Creative Director at SIX5SIX, shared in a LinkedIn post, “Excited to share that SIX5SIX is now the Official Kitting & Merchandise Partner of Punjab Kings for IPL 2026! At SIX5SIX, we’ve always believed sportswear is more than just what athletes wear on the field; it is a way for fans to feel connected to the team they love! Punjab Kings has one of the most passionate fans, and we’re excited to bring our strong storytelling and design DNA to the partnership – from on-field merchandise to off-field pieces that will be worn by the fans! Looking forward to a super exciting season ahead!”
The partnership marks another step in SIX5SIX’s growing presence in Indian professional sport. The brand has previously worked with multiple teams and organisations across cricket and football, including the India national football team and clubs competing in the Indian Super League.
For Punjab Kings, the deal forms part of a broader commercial strategy aimed at expanding the franchise’s retail and merchandise operations while deepening engagement with its fan base through lifestyle apparel and officially licensed products. The franchise recently also brought on board CP Plus as its title sponsor.
SIX5SIX has built a reputation for combining performance-driven sportswear with contemporary design aesthetics, and the partnership is expected to introduce new jersey concepts and merchandise collections throughout the IPL season.
On the sporting side, Punjab Kings head into IPL 2026 with a squad led by captain Shreyas Iyer and featuring key players including Arshdeep Singh, Yuzvendra Chahal, Marco Jansen and Marcus Stoinis. During the latest IPL auction, the franchise strengthened its roster by adding players such as Cooper Connolly and Ben Dwarshuis.
The new Punjab Kings kits and merchandise collection are expected to be unveiled ahead of the start of IPL 2026, with products set to be available through the team’s official retail channels and SIX5SIX’s online platform.
