The Indian Premier League (IPL) franchise, Sunrisers Hyderabad (SRH) have announced Shree Cement as the team’s new title sponsor ahead of the 2026 season.
Under the agreement, Shree Cement branding will appear prominently on the front of Sunrisers Hyderabad’s match jersey throughout the IPL 2026 campaign, giving the construction materials company one of the most visible commercial placements within the franchise’s sponsorship portfolio.
Owned by the Sun Group, Sunrisers Hyderabad joined the IPL in 2013 and lifted the league title in 2016. The team plays its home fixtures at the Rajiv Gandhi International Cricket Stadium.
Ahead of the 2026 season, the franchise also strengthened its squad during the IPL mini-auction, entering the event with ₹25.5 crore in available purse. Sunrisers Hyderabad signed ten players, including England all-rounder Liam Livingstone for ₹13 crore and Australian all-rounder Jack Edwards for ₹3 crore, while also adding domestic talent such as Salil Arora.
The squad for IPL 2026 features a mix of international stars and emerging Indian players, including Pat Cummins, Travis Head, Heinrich Klaasen, Ishan Kishan, Harshal Patel, Kamindu Mendis, Abhishek Sharma and Nitish Kumar Reddy.
The partnership further underlines the IPL’s continued commercial strength as one of the most valuable properties in global sport. With extensive television audiences, rapidly growing digital viewership and strong in-stadium engagement, the tournament offers brands significant visibility across broadcast, streaming and social media platforms throughout the two-month competition.
